Don’t let expensive SEO platforms stand in the way of implementing an effective Search Engine Optimisation (SEO) strategy. While we may be SEMRush’s biggest fan, we know it can be costly and difficult to navigate.
There are countless FREE SEO tools that are available at your fingertips to help you start optimising your site for better search engine visibility. Here are some of our faves at Lucky Seven Marketing…
Google trends is a free SEO tool that analyses the most searched queries on Google across different time frames and regions. It visualises the search volume of keywords or search terms on a scale of popularity between 1-100 (1 – lowest point of search volume, and 100 – the highest point of search volume). Additionally, it allows you to compare multiple keywords against each other as well as providing related topics and queries to support your keyword research.
This free SEO tool is invaluable for selecting trending keywords & understanding their seasonality allowing you to implement the most relevant terms at optimal times for better visibility and engagement.
The keyword planner lives within the Google Ads platform and goes one step further than Google Trends by revealing the exact monthly search volume, estimated bid prices for paid search and level of competition (Low, Medium, High).
One of our favourite features is the ability to enter search terms specific to your website or webpage helping you filter out unrelated keywords.
Looking to refine your SEO strategy with long-tail keywords? Or maybe you need some inspiration for your next blog? Answer the public if the best free SEO tool for content ideas.
Answer the public allows you to enter a keyword, and it generates a list of search questions or phrases that people are searching for around that topic, along with their respective popularity. For example, if I was looking to writing content surrounding the keyword ‘Small Garden’
Answer the public will generate a wealth of content ideas…
Not only does Answer the Public help with ideation, but helps you identify user intent to ensure your content resonates with your audience.
Google Page Speed Insights is a great starting point for analysing your technical SEO, particularly website functionality across both desktop and mobile platforms.
Page Speed insights is super valuable in cleaning up the backend of your website to ensure it’s as optimised as possible – a major factor that Google favours. Not only does it help identify problems, but it provides specific solutions to tackle them and boost your site’s technical SEO.
Another Google Tool…but again, incredibly useful! Google Search Console is a free SEO tool that monitors your website’s presence through providing analytics on you top searched queries. It will also identify any crawling issues preventing Google from indexing pages on your site, which is essentially ensuring it’s eligible to rank in the first place.
Another bonus to Google Search Console is that it displays key analytics such as the number of clicks and impressions of your top search queries over a set period of time.
*Google Search Console requires site map submission, but it’s definitely worth it!
There are endless FREE SEO tools available to support your keyword research, site functionality, technical SEO, and even paid ads! These five free SEO tools will give you the foundation to kick off your SEO strategy and optimise your website for search engines to boost visibility and web traffic.
Overwhelmed by SEO? Drop us a DM on Instagram or contact us here and we can have a chat your website’s performance and how Lucky Seven can help you!
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