
About Us
We’re the team beauty and wellness brands trust to get projects over the line, on time and on brand. With expertise across digital, social, campaigns, events and visual merchandising, we’ve delivered for some of the biggest names in the industry.
Meet OUR Team

Sherrie
FOUNDER & CEO
Having honed her skills for over 20 years leading marketing, sales and brand-building at L’Oreal, Elemis, Rodial, Space NK and Estee Lauder Companies she has a proven track record of consistently delivering excellent results. Sherrie’s passion and knowledge of the industry is unparalleled. In her spare time, you can find her walking her cockapoo, Buddy, reading a crime novel or listening to a podcast.

Beca
SENIOR MANAGER
Beca has worked across digital and offline channels gaining a 360 understanding of marketing. Leveraging her dual expertise, she loves creating unique marketing solutions for each client. In her spare time you can find her at a local fitness class or enjoying an artisan flat white at her fave coffee spot.

Lucy
SENIOR SOCIAL MEDIA EXECUTIVE
Lucy is a strategist and copywriter who specialises in all things social media! With particular expertise in TikTok, she has a track record of boosting views, impressions, CTR and maximising conversions. She's an avid reader and lover of all things live performance, from one-woman shows to traditional West End theatre.

Lauren
SENIOR DIGITAL EXECUTIVE
With hands-on experience at marketing and communications agencies in Melbourne and London, Lauren thrives when it comes to helping clients achieve their business goals. Whether it's mastering social media marketing, communications, or throwing epic events, Lauren's skills were honed working with both small and global brands. When Lauren's not in the office, you'll catch her on the prowl for the best coffee in London, exploring new parks, and hitting up all the groovy wine bars in town.

Kate
MARKETING ASSISTANT
With several years of experience working in the beauty industry, she brings a wealth of knowledge and enthusiasm to the team and supports us in all our client's journeys.

Buddy
OFFICE MANAGER
Arguably the most important member of the team, meet our office doggie, Buddy.

OUR STORY
In 2020 Sherrie Emery built Lucky Seven Marketing; offering Plug-and-Play Marketing Support for Beauty and Wellness Brands.
With over 20 years of experience in marketing, sales, and brand-building at renowned companies like L’Oreal, Elemis, Rodial, Space NK, Clinique and Estee Lauder, Sherrie has a proven track record of delivering exceptional results. Her passion and deep knowledge make her and the team at Lucky Seven an invaluable asset to brands looking to move fast and deliver with confidence.
TRUSTED BY
Frequently Asked Questions
We cover strategic, creative, digital and performance marketing - including brand positioning, social, paid media, SEO, content, email & CRM, website design, sales enablement, campaign delivery and events.
You can view all our service areas here.
We’re not an agency or a consultancy - we’re your expert marketing support team, built to move fast, deliver flawlessly and slot seamlessly into your existing setup. No handholding, no onboarding, just expert execution that gets things done.
We’re the expert, on-demand support your marketing team needs when time is tight, quality matters, and things need to get done.
Fast, Reliable Delivery:
From brief to delivery, we move fast - because your deadlines won’t wait. Agile, responsive, and built for momentum.High-Quality Output:
We uphold the highest standards in everything we deliver - always on brand, best-in-class, and delivery ready.Trusted by Marketing Teams:
We’re your go-to team for “we just need this done” - taking the pressure off so you can stay focused on the bigger picture.Plug-and-Play Team:
We seamlessly fit right in - no lengthy onboarding, no hand holding. Just reliable support when and where you need it.On-Demand Delivery:
Flexible, scalable marketing resource at your fingertips - ready to step in and deliver whenever your team’s at capacity.You can work with us in two ways:
1. Seamless Integration: We plug into your team and provide ongoing support across key channels
2. Project Based: We lead defined initiatives like launches, brand repositioning or events
Either way, we scale flexibly around your needs.We keep things flexible.
Our contracts can be short-term for project-based work or longer-term for integrated support, typically starting at 1–3 months, depending on scope.
Typically, 360 marketing support covers all marketing channels, from strategy and content to paid media and digital. At Lucky Seven, we go a step further - offering integrated support across every touchpoint, but with the flexibility to plug in exactly where you need us most.
Ready To Get Started?
