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About Us

With expertise across digital, social, campaigns, events and visual merchandising, we’ve delivered for some of the biggest names in the industry.

HOW WE WORK

We join your workflow as a seamless extension of your team, not an external supplier.

1.

FLEXIBLE & AFFORDABLE

No unaffordable, long-term contracts. Choose a flexible amount of hours and use them across projects as priorities shift, without the need to re-quote each time

2.

SEAMLESS INTEGRATION

We join your workflow as a "seconded" internal team member, briefing and managing agencies on your behalf and keeping every project stakeholder aligned.

3.

RESOURCE WITHOUT THE HIRE

Get the capacity of an internal hire without the long-term commitment of a permanent hire or frozen-headcount hurdles.

Meet OUR Team

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Meet The Team

We’re the team beauty and wellness brands trust to get projects over the line, on time and on brand.


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Sherrie

MANAGING DIRECTOR

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Beca

SENIOR MARKETING MANAGER 

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El

SENIOR MARKETING MANAGER

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Alicia

MARKETING ASSISTANT

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Emily

MARKETING EXECUTIVE

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Fizz

GRAPHIC DESIGNER

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Hemma

ASSISTANT MARKETING MANAGER

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TRUSTED BY beauty & wellness brands to deliver every time

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OUR STORY

In 2020, Sherrie Emery founded Lucky Seven Marketing to deliver on-demand marketing projects for beauty and wellness brands.

With over 20 years of experience in marketing, sales and brand-building at companies including L'Oreal, ELEMIS, Rodial, Space NK and Estée Lauder Group, Sherrie has a proven track record of delivering exceptional results.

 

Her deep industry knowledge and senior expertise make Lucky Seven an invaluable partner for brands looking to move fast and deliver with confidence.

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TRUSTED BY

Frequently Asked Questions

  • Our plug-and-play model means we integrate fast and deliver best-in-class work when you don't have the time or capacity to do it all. We're responsive, agile and keep things moving from brief to delivery. We know beauty and wellness standards, so there's no lengthy onboarding — just seamless, flexible support that scales when you need it, without the overheads.

  • We’ve stripped away the bloated agency model replacing it with our seamless, plug-and-play system so you can focus on directing while we focus on delivery. We act as a single point of contact, briefing and managing your agencies and internal teams on your behalf so nothing falls through the gaps.

    1. Flexible Resourcing

    No long-term contracts or bloated retainers. Choose a flexible bank of hours to use across channels and projects as priorities shift, without the need to re-quote each time.

    2. Seamless Integration

    We don’t ask you to learn our systems; we plug into yours.

    Whether it’s Slack, Monday.com, or Teams, we join your workflow as a "seconded" internal team member, not an external supplier.

    3. Pay for the Work, Not the Overhead

    Traditional agencies often charge for senior strategists to sit in meetings. We charge for assets, toolkits, and campaigns that drive results at a price point that is budget friendly. Get the capacity of a full-time hire without the long-term commitment or frozen-headcount hurdles.

  • We keep things flexible.


    Contracts can be short-term for project-based work, or longer-term if you need ongoing support. Most of our clients start at 3 months, depending on scope with the freedom to scale as things change.

  • We work across three core areas: Activation, PR & Events, and Digital & Content, covering everything from brand and product launches to events, influencer outreach, email marketing, search optimised content and web & e-commerce.

    Want the full breakdown? Check out all our service areas here.

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