It’s the ultimate showdown between Google customer reviews and Trustpilot reviews. Let’s take a look at each of these competing platforms and assess which is better.
Hey Google: Can You Help With Small Business Marketing?
For marketers, boosting reputation and increasing online visibility is essential. To ensure our websites and social platforms perform well, Google Reviews is a key tool. With a top ranking of 100 as an industry leader, it’s no surprise that around 60% of online users in the U.S. trust Google reviews.
For small businesses, gathering feedback can be tricky. Google Reviews simplifies this by allowing users to leave feedback without needing an account—just search the business and leave your review. With high volume capacity, instant feedback, and clear star ratings, understanding customer sentiment has never been easier. Adapting to this feedback helps tailor your business to client needs, plus managing reviews is straightforward, making it an invaluable resource. Thanks, Google! One of the main benefits for Google is that it is free!
How Can Trustpilot Help with Small Business Marketing?
While Google offers simplicity and speed, Trustpilot offers verified reviews, ensuring data comes from credible sources.
Did you know Trustpilot also offers special community features? This way businesses can interact with specific reviewers, confirming you're on the right track when it comes to making your clients happy. Trustpilot offers tools to respond directly, helping you gain trust and enhancing client satisfaction for the future. With its social media integration, community features, industry insights, and detailed review structure, Trustpilot ensures you won’t be left with any unanswered questions, however, there is a cost associated with Trust Pilot, which for a lot of small businesses isn't manageable.
Both platforms offer fantastic outcomes, but the best choice depends on your business offering and path. If you’re starting out and need something free and reliable, Google is your go-to. However, as your business grows, don’t hesitate to explore something more advanced and tech-savvy like Trustpilot.
This is just a snippet of how we can help you achieve your small business goals. Send us a message or look into our other insights if you're interested in finding out more on how to utilize these two tools for your small business!
