The Gel Bottle:
Social Adverts
THE RESULTS
+27K
In Gift Card Sales
300K
Campaign Impressions
+2K
Website Link Clicks
THE CLIENT
The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry, known for its innovation and commitment to quality.
As the original creators of BIAB™ (Builder in a Bottle), the brand continues to lead with pioneering nail technology.
To expand the brand experience, The Gel Bottle launched TGB Spa by DKollection - a luxury flagship destination offering a curated range of treatments that reflect their ethos of innovation, quality, and holistic beauty.
What we delivered
When GTB approached us, we were tasked with raising awareness of the spa’s full treatment offering and drive Christmas gift card and service sales - using a paid campaign focused on conversion and visual impact.
We developed and managed a bespoke Meta paid ads campaign to engage new customers, drive traffic, and increase seasonal revenue.
Here’s what we achieved:
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Campaign Strategy: Designed and executed a tailored Christmas campaign aligned to commercial goals
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Creative Production: Created 11 static and video ads featuring spa and treatment footage to reflect the luxury experience
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Real-Time Optimisation: Continuously tested and refined visuals to maximise performance and conversions
The Client
The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry, known for its innovation and commitment to quality. As the original creators of BIAB™ (Builder in a Bottle), the brand continues to lead with pioneering nail technology.
To expand the brand experience, The Gel Bottle launched TGB Spa by DKollection — a luxury flagship destination offering a curated range of treatments that reflect their ethos of innovation, quality, and holistic beauty.
The Brief
To raise awareness of the spa’s full treatment offering and drive Christmas gift card and service sales - using a paid campaign focused on conversion and visual impact.
OUR ROLE
We developed and managed a bespoke Meta paid ads campaign to engage new customers, drive traffic, and increase seasonal revenue.
WHAT WE DELIVERED
-
Campaign Strategy: Designed and executed a tailored Christmas campaign aligned to commercial goals
-
Creative Production: Created 11 static and video ads featuring spa and treatment footage to reflect the luxury experience
-
Real-Time Optimisation: Continuously tested and refined visuals to maximise performance and conversions
-
Commercial Results:
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+£27,000 in gift card sales
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300,000 campaign impressions
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1,000+ purchases
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2,000+ website link clicks
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Frequently Asked Questions
We’ve got you covered across strategic, creative, digital, and performance marketing. That includes everything from brand positioning and social media, to paid media, SEO, content, email & CRM, website design, sales enablement, campaign delivery, and events.
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We’re not an agency or a consultancy. We’re your expert marketing support team. Built to move fast, deliver beautifully, and work seamlessly alongside your existing setup.
No long onboarding. No handholding. Just experienced marketers who get stuck in and get things done. We’re the on-demand support your team relies on when time is tight, quality matters, and deadlines aren’t moving.
Fast, Reliable Delivery:
From brief to delivery, we move fast - because your deadlines won’t wait. Agile, responsive, and built for momentum.
High-Quality Output:
We uphold the highest standards in everything we deliver - always on brand, best-in-class, and delivery ready.
Trusted by Marketing Teams:
We’re your go-to team for “we just need this done” - taking the pressure off so you can stay focused on the bigger picture.
Plug-and-Play Team:
We seamlessly fit right in - no lengthy onboarding, no hand holding. Just reliable support when and where you need it.
On-Demand Delivery:
Flexible, scalable marketing resource at your fingertips - ready to step in and deliver whenever your team’s at capacity.You can work with us in two simple ways:
1. Seamless integration
We work alongside your team, providing ongoing marketing support across the channels that matter most.
2. Project-based support
We take the lead on defined projects like launches, brand refreshes, campaigns, or events.
Either way, we flex around your needs- scaling up or down depending on what’s on your plate.
We keep things flexible.
Contracts can be short-term for project-based work, or longer-term if you need ongoing support. Most start at 1–3 months, depending on scope with the freedom to scale as things change.360 marketing looks at the full picture. From strategy and content to digital, paid media, and everything in between.
At Lucky Seven, it means integrated support across every touchpoint, with the flexibility to step in exactly where you need us most.
