The Gel Bottle:
Social Adverts
The Client
The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry, known for its innovation and commitment to quality. As the original creators of BIAB™ (Builder in a Bottle), the brand continues to lead with pioneering nail technology.
To expand the brand experience, The Gel Bottle launched TGB Spa by DKollection — a luxury flagship destination offering a curated range of treatments that reflect their ethos of innovation, quality, and holistic beauty.
The Brief
To raise awareness of the spa’s full treatment offering and drive Christmas gift card and service sales - using a paid campaign focused on conversion and visual impact.
OUR ROLE
We developed and managed a bespoke Meta paid ads campaign to engage new customers, drive traffic, and increase seasonal revenue.
WHAT WE DELIVERED
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Campaign Strategy: Designed and executed a tailored Christmas campaign aligned to commercial goals
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Creative Production: Created 11 static and video ads featuring spa and treatment footage to reflect the luxury experience
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Real-Time Optimisation: Continuously tested and refined visuals to maximise performance and conversions
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Commercial Results:
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+£27,000 in gift card sales
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300,000 campaign impressions
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1,000+ purchases
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2,000+ website link clicks
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Frequently Asked Questions
We cover strategic, creative, digital and performance marketing - including brand positioning, social, paid media, SEO, content, email & CRM, website design, sales enablement, campaign delivery and events.
You can view all our service areas here.
We’re not an agency or a consultancy - we’re your expert marketing support team, built to move fast, deliver flawlessly and slot seamlessly into your existing setup. No handholding, no onboarding, just expert execution that gets things done.
We’re the expert, on-demand support your marketing team needs when time is tight, quality matters, and things need to get done.
Fast, Reliable Delivery:
From brief to delivery, we move fast - because your deadlines won’t wait. Agile, responsive, and built for momentum.High-Quality Output:
We uphold the highest standards in everything we deliver - always on brand, best-in-class, and delivery ready.Trusted by Marketing Teams:
We’re your go-to team for “we just need this done” - taking the pressure off so you can stay focused on the bigger picture.Plug-and-Play Team:
We seamlessly fit right in - no lengthy onboarding, no hand holding. Just reliable support when and where you need it.On-Demand Delivery:
Flexible, scalable marketing resource at your fingertips - ready to step in and deliver whenever your team’s at capacity.You can work with us in two ways:
1. Seamless Integration: We plug into your team and provide ongoing support across key channels
2. Project Based: We lead defined initiatives like launches, brand repositioning or events
Either way, we scale flexibly around your needs.We keep things flexible.
Our contracts can be short-term for project-based work or longer-term for integrated support, typically starting at 1–3 months, depending on scope.
Typically, 360 marketing support covers all marketing channels, from strategy and content to paid media and digital. At Lucky Seven, we go a step further - offering integrated support across every touchpoint, but with the flexibility to plug in exactly where you need us most.
