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European
Spa Social

Optimising Email Campaigns

The Client

European Spa is the leading publication for spa and wellness leaders worldwide. Delivering cutting-edge industry updates, exclusive insights, and premier product debuts, it offers expert guidance spanning across these genres; spa, wellbeing, beauty, fitness, and nutrition.

The Challenge 

European Spa seeked to host their first in-person event uniting leaders and innovators from across the spa and wellness sectors to celebrate the launch of the European Spa Resource.

Our Solution

Lucky Seven contributed both offline and online expertise, guidance, and support to ensure the success of this event.

 

What we did: 

  • Crafted a compelling paid social media campaign targeting a lookalike audience of industry specialists to promote both the event and publication.

  • Offered comprehensive event support, including the curation of luxury goodie bags and assistance with venue setup. 

  • Executed a social media takeover to spotlight the event, engaging audiences across various platforms with captivating content and updates.

The Results

The highest number of publication downloads ever for European Spa.

Attendees were treated to an immersive experience featuring insightful discussions, dynamic presentations, and valuable networking opportunities.

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