The Client
Delivering exceptional Hair services since 1988, McGuigan was formally owned and run by award-winning stylist, Anne McGuigan. Their talented hair and beauty teams have a wealth of experience, whether that's in a transformative colour and cutting or delivering rejuvenating facials and massages. In 2023, after 31 years in business, Anne McGuigan Hair and Beauty was sold to hair and beauty entrepreneur Haylee Benton, owner of The Silver Fern Group.
The Challenge
McGuigan aimed to ensure that the former Anne McGuigan brand could continue growing whilst maintaining their high standards and reputation they had built over the years. But with new management came new branding and assets, requiring a new website to reflect these changes online.
Our Solution
Lucky Seven Marketing effectively designed and implemented a bespoke website from start to finish, prioritising user experience and the effective showcasing of new McGuigan branding.
What we did:
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Developed a comprehensive bespoke site map & website design
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Utilised the Squarespace platform to build and design all pages within budget
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Ensured SEO best practice was diligently implemented
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Sourced compelling imagery to support their new, modern branding
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Delivered an engaging website, placing user experience and usability at the forefront
The Result
Successfully building and delivering a new website on the Squarespace platform capturing the essence of the new McGuigan Hair & Beauty branding.
