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The Client
Luminis Beauty Spa bridges advanced science, beauty, wisdom, healing, and wellness practices. In early 2024, the Luminis Spa group opened Luminis Modern Spa. A brand-new holistic wellness space set in the leafy Chislehurst community, specialising in bespoke treatments that align the mind, body, and spirit, based on the concept that wellness goes beyond skin deep.
The Challenge
Opening the sixth outpost in Chislehurst presented exciting opportunities to connect with a new community, innovate in wellness offerings and build memorable experiences for new clients. Building a loyal clientele, ensuring top-tier service quality and staying at the forefront of wellness trends is an exciting journey that Lucky Seven Marketing took on.
Our Solution
By strategically combining digital and traditional marketing approaches, the Lucky Seven team orchestrated a campaign that showcased a commitment to successfully bringing the Luminis Spa Group and Luminis Modern Spa to the Chislehurst residents and surrounding community.
WHAT WE DID:
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Influencer Collaborations: Partnering with influencers ranging from 20k followers to 1.2M followers to create content that showcases the new tech and services at Luminis Modern Spa.
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Social Media Meta Ads: Creating captivating copy and assets through awareness and conversion campaigns with a strategically targeted audience based on demographics, and interests.
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Local Business Collaborations: Establishing relationships with neighbouring local businesses to bring awareness to the new Modern Spa
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Strategise and craft promotional referral programs and discounts to attract new clients and foster long-term loyalty communicated through digital marketing and visual merchandising.
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Eye-catching posters and signage were strategically placed throughout the spa to promote special offers and incentives.
The Result
Successfully opening the Luminis Modern Spa in Chislehurst, captivating online audiences and making a resounding impact within the local community, solidifying its successful launch.
+100%
In Returning Customers
+17.3K
Impressions from Paid Social Ad
+12.2K
Clicks from Paid Social Ad
+618K
Engagements from Paid Social Ad
