The Client
Luminis Beauty Spa is an oasis of tranquillity with a widespread presence across the UK. Known for its luxurious ambience and premium services, each location offers a haven for relaxation and rejuvenation.
The Challenge
Luminis aims to optimize their email marketing strategy, aiming to increase click-through rates, expand their reach to the target audience, and drive profitability through their email campaigns.
Our Solution
Lucky Seven developed and implemented a proven email marketing strategy that is monthly optimised to maximize the return of investment.
What we did:
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A/B test subject lines, layouts, compelling creative and copywriting to further understand and refine customers understanding
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Use UX best practices in crafting emails, including, mobile-friendly design, personalization fields, succinct and transparent content and compelling calls to action for maximum impact.
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Create conversion driven email sequences that cater to each customers journey and triggered by customers actions.
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Links were optimized for conversion tailoring structure, placement and messaging to actively encourage user engagement and action as well as leveraging other platforms for cross-promotion, expanding reach, and fostering deeper audience interaction.
The Results
+43.4%
Open rate resulting in growth and stability, achieving double the industry benchmark of 21.33% in 2023.
+60%
Increased Click Through Rate.
+3%
Increase in social followers through email
0.6%
Conversion rate across 2023 ranking in Klaviyo’s 91st percentile for business using the platform.
