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The Client
Luminis Beauty Spa has five locations across the UK, focusing on luxury spa and aesthetic treatments.
The Brief
Luminis approached us to optimise their email marketing strategy, aiming to increase click-through rates, expand their target audience reach, and improve engagement to drive revenue.
What We Did
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A/B tested subject lines, layouts, creative and copy to find what worked best for the Luminis audience.
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Used UX best practices in crafting emails, ensuring emails are mobile-friendly, personalised, with compelling content and clear call to action.
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Created conversion focused email flows to boost sales and engagement.
+43%
open rate vs ly
+60%
in click through rate
+33%
in revenue
from emails
+30%
conversion rate



Revenue Boosting Emails

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