Black Friday Success
+19.4%
ROAS CONVERTING TO £7.7K PURCHASE VALUE
+20%
IN SALES VS LY
+40%
IN EMAIL CLICK
RATE VS LY
+37%
IN EMAIL OPEN
RATE VS LY
The Client
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Beauty Secrets Spa is an award winning spa group with 5 locations across the south east, focusing on beauty, spa and aesthetic treatments tailored to their clients needs.
The Brief
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Amidst the saturation of brands during Black Friday Sales, Beauty Secrets' needed a strong online presence to stand out amongst competitors, drive potential customers to the website and convert them into valuable sales.
What We Did
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Created and implemented a strong email campaign flow in the build-up and throughout the Black Friday period to get cut through in clients' inbox
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Ran successful Paid Ads to drive conversions with a return on ad spend of +19.4%
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Ensured there was a consistent message across all platforms as well as in the salons to ensure maximum awareness.
